fit freshFit Fresh LLC

Fit Fresh is a supplier of Ultra Fresh Juices including Cold Pressed Juices, Sanitized Cut Vegetables and Salads, Baby Salads directly airfreighted from Italy on a daily basis, Premium Quality Fresh Fruits and Vegetables, which are processed and or packed according to the specifications & requirements of customers operating in the transport and tourism industries within United Arab Emirates (UAE) and nearby Gulf countries.

Fit Fresh employs state-of-the-art technology to ensure that premium quality standards can be maintained reliably, with significantly increased product longevity and at competitive margins to avoid constraining its growth. Fit Fresh has built a new state of the art processing facility in the central fruit and vegetable market, Al Aweer, Dubai with a built up area of 200,000 Sq. Ft.

Using state-of-the-art, semi-automated production techniques, Fit Fresh sanitizes and processes a wide range of vegetables and prepares fruit and vegetable salads and fruit juices to the standards and packaged format required by high-end customers ready for consumption. In doing so, Fit Fresh adds real value for the customer by reducing its requirement for in-house labor and preparation facilities and its associated quality control and microbiological safety. It is also able to produce to quality standard consistently ahead of its competition and is able to preserve the freshness and appearance of its products for a significantly longer period than its competition by the precision of its cutting and its sanitization and handling techniques. Fit Fresh has also achieved a degree of vertical integration, growing up to 60% of its raw produce with own / contract growing facilities and delivering them direct to customers using its own chilled distribution system. As such, Fit Fresh represents a first-of-class model in the region.

Fit Fresh clients include:

  • Dubai World Trade Center
  • Emirates Palace Hotel
  • Emirates Flight Catering Co.,
  • Food Point, a fully owned subsidiary of Emirates Airlines
  • Etihad Airport Catering Company
  • Mc Donalds, Chili‚Äôs, Bateel Cafe, La Brioche, Burger King
  • Leading 5 Star Hotels / Restaurants / Schools

Key Facts

  • Established in 2004.
  • First of its kind of facility to obtain BRC with AA grade.
  • Accredited with HACCP, FSSC 22000 and A+ grade from Dubai Municipality.
  • Having a state of the art Temperature controlled Processing Facility of 200,000 Sq. Ft.
  • 24 hrs / 365 days of operation with over 500 Employees of different nationalities.

Our Management Team

  • Head Of Business

    Head Of Business

    Mr. Dennis Selva - General Manager

    Dennis is graduated from Manipal Institute of Technology, Manipal, India in Chemical Engineering with the Gold Medal; and obtained his Masters in Cold Chain Management and Food Processing.

    In 1990 Dennis Started his Career in the Food Processing industry just after completing his initial training in Vikram Sarabhai Space Centre a unit of Indian Space Research Organization.

    He is associated with Fit Fresh LLC as a Founder member and continues to lead his team of over 500 employees under the management of Mr. Ali Saeed Juma Albwardy.

  • Management Team

    Purchasing Manager: Mr T.X Borgio
    QA Manager: Ms. Priya L
    Operations Manager: Mr. Ravindran
    Engineering Manager: Mr. Ajin J.R
    HR & Admin Manager: Ms. Chitra A
    Senior Sales Manager: Mr. Vinod K
    Sales Manager (Retail): Mr. Sunil K

Certifications & Achievements

BRC Certificate 2019 800px
FSSC 22000 Certificate 800
Goverment Of Dubai Certificate Of Appreciation
Nad Al Sheba School Certificate Of Appreciation

Fit Fresh Gallery

Fit Fresh Dubai Oranges
Fit Fresh Dubai Preperation
Fit Fresh Dubai Melons
Fit Fresh Dubai Juices

Contact Fit Fresh LLC

Fit Fresh Corporate Office

PO Box: 294443                                                                    
Al Aweer Fruits & Vegetable Market                  
United Arab Emirates


Telphone: +971 4 333 5250

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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