Fit Fresh LLC
Fit Fresh is a supplier of Ultra Fresh Juices including Cold Pressed Juices, Sanitized Cut Vegetables and Salads, Baby Salads directly airfreighted from Italy on a daily basis, Premium Quality Fresh Fruits and Vegetables, which are processed and or packed according to the specifications & requirements of customers operating in the transport and tourism industries within United Arab Emirates (UAE) and nearby Gulf countries.
Fit Fresh employs state-of-the-art technology to ensure that premium quality standards can be maintained reliably, with significantly increased product longevity and at competitive margins to avoid constraining its growth. Fit Fresh has built a new state of the art processing facility in the central fruit and vegetable market, Al Aweer, Dubai with a built up area of 200,000 Sq. Ft.
Using state-of-the-art, semi-automated production techniques, Fit Fresh sanitizes and processes a wide range of vegetables and prepares fruit and vegetable salads and fruit juices to the standards and packaged format required by high-end customers ready for consumption. In doing so, Fit Fresh adds real value for the customer by reducing its requirement for in-house labor and preparation facilities and its associated quality control and microbiological safety. It is also able to produce to quality standard consistently ahead of its competition and is able to preserve the freshness and appearance of its products for a significantly longer period than its competition by the precision of its cutting and its sanitization and handling techniques. Fit Fresh has also achieved a degree of vertical integration, growing up to 60% of its raw produce with own / contract growing facilities and delivering them direct to customers using its own chilled distribution system. As such, Fit Fresh represents a first-of-class model in the region.
Fit Fresh clients include:
- Dubai World Trade Center
- Emirates Palace Hotel
- Emirates Flight Catering Co.,
- Food Point, a fully owned subsidiary of Emirates Airlines
- Etihad Airport Catering Company
- Mc Donalds, Chili’s, Bateel Cafe, La Brioche, Burger King
- Leading 5 Star Hotels / Restaurants / Schools
- Established in 2004.
- First of its kind of facility to obtain BRC with AA grade.
- Accredited with HACCP, FSSC 22000 and A+ grade from Dubai Municipality.
- Having a state of the art Temperature controlled Processing Facility of 200,000 Sq. Ft.
- 24 hrs / 365 days of operation with over 500 Employees of different nationalities.
Our Management Team
Head Of Business
Mr. Dennis Selva - General Manager
Dennis is graduated from Manipal Institute of Technology, Manipal, India in Chemical Engineering with the Gold Medal; and obtained his Masters in Cold Chain Management and Food Processing.
In 1990 Dennis Started his Career in the Food Processing industry just after completing his initial training in Vikram Sarabhai Space Centre a unit of Indian Space Research Organization.
He is associated with Fit Fresh LLC as a Founder member and continues to lead his team of over 500 employees under the management of Mr. Ali Saeed Juma Albwardy.
Management TeamPurchasing Manager: Mr T.X Borgio
QA Manager: Ms. Priya L
Operations Manager: Mr. Ravindran
Engineering Manager: Mr. Ajin J.R
HR & Admin Manager: Ms. Chitra A
Senior Sales Manager: Mr. Vinod K
Sales Manager (Retail): Mr. Sunil K
Certifications & Achievements
Fit Fresh Gallery
Contact Fit Fresh LLC
Fit Fresh Corporate Office
PO Box: 294443
Al Aweer Fruits & Vegetable Market
United Arab Emirates
Telphone: +971 4 333 5250
Corporate Office Location Map