Al Seer Grounp

Al Seer Group LLC

Founded in 1961, Al Seer group has over 55 years of successfully distributing and developing FMCG brands.

Al Seer is proud of its reputation as the largest and best in class distributor in the lower Gulf. It has successfully grown partnerships which range from new businesses to 50 year old relationships. Al Seer partners with a number of world class brands including Dettol, Colgate, Kleenex, Dabur, Ferrero, McVities, Anchor, Heinz and Americana among others.

Al Seer's Vision is to be the preferred brand building partner in the region. Its goal is to deliver higher than category growths for its partner brands, while constantly setting new benchmarks in FMCG distribution.

Key Facts

  • Coverage across channels spanning Retail and Horeca
  • A 2500 strong organization, of which a 1400+ team of channel focused, sales and merchandising personnel focused on delivering excellence at the Point of Purchase
  • Excellent customer relationships based on a professional approach and mutual respect
  • Mobility solutions to deliver better quality sales
  • Recognized for outstanding customer service
  • SAP based ERP systems with robust decision support systems.
  • Warehousing across 11 locations in the UAE and Oman includes full services facilities with real time data connectivity.
  • 75,000 pallet locations of storage space.
  • HACCP and ISO 22000 certified warehouses across 5 locations in the UAE and 6 locations in Oman
  • An extensive fleet of 330+ vehicles cater to product delivery requirements across channels.

Al Seer Brands

  • Scotch logo
  • Bonawell Logo
  • AtkinsLogoGlow
  • colgate
  • Diamond - Logo Diamond
  • syoss logo
  • Dabur Glucose D logo
  • Ice Breakers
  • raf logo copy
  • Watties Logo
  • Bertolli - LOGO High Res
  • Veet Logo
  • Scotch Brite - SB Logo - Green
  • kolson
  • Anchor Cheese Logo
  • Dettol Logo
  • AlAin Veg
  • FOGG
  • Mister Potato Logo
  • Deemah Logo
  • Theramed Logo
  • AlIslami
  • Libbys
  • Indus valley
  • Kwality Ice Cream 1
  • Pril-All In One Logo
  • kotext (sep onwards)
  • Palmolive logos
  • Pelikan Logo
  • Nutella logo
  • Carr's logo
  • Kleenex orbz English 2013
  • Ambi Pur Logo
  • Krack foot care logo
  • mani
  • Bru-Logo
  • emirates macroni-1024x112
  • Reese's Logo
  • Dabur Vatika Logo Eng
  • Suntop logo
  • Livon Logo
  • Creme 21
  • Lady-Speed-Stick-Logo
  • McVitie's logo
  • FerreroRocherLogo
  • HeinzLogo
  • Ceres with strapline-01
  • HP Sauce
  • Kerry Gold logo new
  • Dabur chyawanprash Logo
  • asmak IFFHCo logo Final Logo
  • Harpic Logo
  • Rabea logo
  • Nectaflor Logo
  • KBueno
  • City Men Logo
  • NIVEA 350
  • Taft Logo
  • TICTAC Hres
  • classico
  • clearasil logo hires
  • DoubleA
  • Dac-Dishwashing-Logo
  • Mazola - Final Eng Mazola Logo 27 06
  • Fa High Res
  • eskinol
  • Persil Powder Logo
  • Pif Paf Logo
  • Farley's
  • Al Ain New Logo Eng
  • enchanteur logo
  • Q.B.B  -QBB
  • Men Perfect Logo
  • New-SMX-Logo-350
  • Parachute Logo
  • Fine Logo
  • finish logo
  • Majdi Logo
  • Clorox High Res
  • Sunquick-Logo-2014-RGB
  • LP Sauce
  • Replaze Logo
  • Doube Delights Logo
  • Vanish Logo
  • Huggies logo
  • Hershey's
  • moov logo
  • Borges Logo
  • Daawat basmati Specialist logo
  • Caprisun Logo
  • Post-it logo
  • John West

    Al Seer Gallery

    Al Seer Dubai Office
    Al Seer Dubai Warhouse Operations
    Al Seer Warehouse Dubai 2
    Al Seer Warehouse Dubai

    Management Team

    • Head Of Business

      Head Of Business

      Fouad Touckly - Chief Executive Officer

      Fouad is the CEO of Al Seer Group for both its UAE & Oman Operations. His association with the Group dates back to 1983 when he joined Spinneys Dubai LLC as a Business Development Executive.

      Fouad is a graduate in Economics and Political Science from Canada.

    • Management Team

      Chief Executive Officer: Fouad Touckly
      GM Corporate Services: R. Krishnamoorthy
      GM Arabian Oasis Food Company: Sherin El Sebaie
      GM Al Seer: Mamoun Gasim
      GM Fine Fair: Joseph Abraham
      GM Oman Operations: John Varghese
      GM Abu Dhabi Operations: Aalok Suryavanshi


    website link iconBusiness Website  video iconCorporate Video

    Contact Al Seer

    Al Seer Corporate Office

    Behind Al Tayer Motors
    Sheikh Zayed Road
    United Arab Emirates


    Telephone: +971 4 3725300

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


    Corporate Office Location Map