Al Seer Grounp

Al Seer Group LLC

Founded in 1961, Al Seer group has over 55 years of successfully distributing and developing FMCG brands.

Al Seer is proud of its reputation as the largest and best in class distributor in the lower Gulf. It has successfully grown partnerships which range from new businesses to 50 year old relationships. Al Seer partners with a number of world class brands including Dettol, Colgate, Kleenex, Dabur, Ferrero, Kraft, McVities, Anchor, Heinz and Americana among others.

Al Seer's Vision is to be the preferred brand building partner in the region. Its goal is to deliver higher than category growths for its partner brands, while constantly setting new benchmarks in FMCG distribution.

Key Facts

  • Coverage across channels spanning Retail and Horeca
  • A 2500 strong organization, of which a 1400+ team of channel focused, sales and merchandising personnel focused on delivering excellence at the Point of Purchase
  • Excellent customer relationships based on a professional approach and mutual respect
  • Mobility solutions to deliver better quality sales
  • Recognized for outstanding customer service
  • SAP based ERP systems with robust decision support systems.
  • Warehousing across 11 locations in the UAE and Oman includes full services facilities with real time data connectivity.
  • 75,000 pallet locations of storage space.
  • HACCP and ISO 22000 certified warehouses across 5 locations in the UAE and 6 locations in Oman
  • An extensive fleet of 330+ vehicles cater to product delivery requirements across channels.

Al Seer Brands

  • Royal Logo
  • Replaze Logo
  • Dettol Logo
  • Lady-Speed-Stick-Logo
  • Bru-Logo
  • eskinol
  • Nutella logo
  • Pril-All In One Logo
  • Fine Logo
  • Ambi Pur Logo
  • Nectaflor Logo
  • Dabur chyawanprash Logo
  • Deemah Logo
  • mani
  • Campbell-logo-eng
  • Vanish Logo
  • Harpic Logo
  • emirates macroni-1024x112
  • John West
  • Dabur Vatika Logo Eng
  • Mister Potato Logo
  • Rabea logo
  • McVitie's logo
  • Kerry Gold logo new
  • Majdi Logo
  • Doube Delights Logo
  • Post-it logo
  • clearasil logo hires
  • Suntop logo
  • Theramed Logo
  • Jocca logo-01
  • Fa High Res
  • Pelikan Logo
  • Bonawell Logo
  • Borges Logo
  • Farley's
  • AtkinsLogoGlow
  • City Men Logo
  • finish logo
  • Prego-logo-eng
  • HP Sauce
  • Carr's logo
  • kraft logo 2014
  • Hana Tuna Logo
  • Kraft Philadelphia
  • Sunquick-Logo-2014-RGB
  • Anchor Cheese Logo
  • Ice Breakers
  • Huggies logo
  • LP Sauce
  • Diamond - Logo Diamond
  • Sue Bee
  • Taft Logo
  • Dac-Dishwashing-Logo
  • colgate
  • Livon Logo
  • AlAin Veg
  • FOGG
  • Kleenex orbz English 2013
  • Bertolli - LOGO High Res
  • DoubleA
  • HeinzLogo
  • Palmolive logos
  • Clorox High Res
  • Al Ain New Logo Eng
  • Kwality Ice Cream 1
  • moov logo
  • Parachute Logo
  • raf logo copy
  • Scotch Brite - SB Logo - Green
  • Mazola - Final Eng Mazola Logo 27 06
  • TICTAC Hres
  • V8 Logo
  • Pif Paf Logo
  • Q.B.B  -QBB
  • Watties Logo
  • Krack foot care logo
  • syoss logo
  • Ceres with strapline-01
  • Men Perfect Logo
  • asmak IFFHCo logo Final Logo
  • KBueno
  • kolson
  • Daawat basmati Specialist logo
  • enchanteur logo
  • Dabur Glucose D logo
  • Veet Logo
  • FerreroRocherLogo
  • AlIslami
  • Bubchen
  • Caprisun Logo
  • Hershey's
  • Creme 21
  • Scotch logo
  • Reese's Logo
  • Persil Powder Logo
  • Indus valley
  • Libbys
  • classico
  • TANG
  • kotext (sep onwards)

    Al Seer Gallery

    Al Seer Dubai Office
    Al Seer Dubai Warhouse Operations
    Al Seer Warehouse Dubai 2
    Al Seer Warehouse Dubai

    Management Team

    • Head Of Business

      Head Of Business

      Fouad Touckly - Chief Executive Officer

      Fouad is the CEO of Al Seer Group for both its UAE & Oman Operations. His association with the Group dates back to 1983 when he joined Spinneys Dubai LLC as a Business Development Executive.

      Fouad is a graduate in Economics and Political Science from Canada.

    • Management Team

      Chief Executive Officer: Fouad Touckly
      GM Corporate Services: R. Krishnamoorthy
      GM Arabian Oasis Food Company: Sherin El Sebaie
      GM Al Seer: Mamoun Gasim
      GM Fine Fair: Joseph Abraham
      GM Oman Operations: John Varghese
      GM Abu Dhabi Operations: Aalok Suryavanshi


    website link iconBusiness Website  video iconCorporate Video

    Contact Al Seer

    Al Seer Corporate Office

    Behind Al Tayer Motors
    Sheikh Zayed Road
    United Arab Emirates


    Telephone: +971 4 3725300

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


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