Al Seer Grounp

Al Seer Group LLC

Founded in 1961, Al Seer group has over 55 years of successfully distributing and developing FMCG brands.

Al Seer is proud of its reputation as the largest and best in class distributor in the lower Gulf. It has successfully grown partnerships which range from new businesses to 50 year old relationships. Al Seer partners with a number of world class brands including Dettol, Colgate, Kleenex, Dabur, Ferrero, McVities, Anchor, Heinz and Americana among others.

Al Seer's Vision is to be the preferred brand building partner in the region. Its goal is to deliver higher than category growths for its partner brands, while constantly setting new benchmarks in FMCG distribution.

Key Facts

  • Coverage across channels spanning Retail and Horeca
  • A 2500 strong organization, of which a 1400+ team of channel focused, sales and merchandising personnel focused on delivering excellence at the Point of Purchase
  • Excellent customer relationships based on a professional approach and mutual respect
  • Mobility solutions to deliver better quality sales
  • Recognized for outstanding customer service
  • SAP based ERP systems with robust decision support systems.
  • Warehousing across 11 locations in the UAE and Oman includes full services facilities with real time data connectivity.
  • 75,000 pallet locations of storage space.
  • HACCP and ISO 22000 certified warehouses across 5 locations in the UAE and 6 locations in Oman
  • An extensive fleet of 330+ vehicles cater to product delivery requirements across channels.

Al Seer Brands

  • Rabea logo
  • Palmolive logos
  • clearasil logo hires
  • Ice Breakers
  • Doube Delights Logo
  • Bru-Logo
  • Krack foot care logo
  • NIVEA 350
  • Diamond - Logo Diamond
  • Lady-Speed-Stick-Logo
  • syoss logo
  • Dabur Vatika Logo Eng
  • eskinol
  • DoubleA
  • Q.B.B  -QBB
  • New-SMX-Logo-350
  • HP Sauce
  • Scotch logo
  • emirates macroni-1024x112
  • John West
  • Scotch Brite - SB Logo - Green
  • Carr's logo
  • enchanteur logo
  • Nectaflor Logo
  • Parachute Logo
  • Fine Logo
  • Indus valley
  • McVitie's logo
  • Ambi Pur Logo
  • HeinzLogo
  • classico
  • Post-it logo
  • City Men Logo
  • Mister Potato Logo
  • Reese's Logo
  • Hershey's
  • Fa High Res
  • colgate
  • Creme 21
  • mani
  • Persil Powder Logo
  • moov logo
  • AlAin Veg
  • Veet Logo
  • TICTAC Hres
  • Al Ain New Logo Eng
  • Replaze Logo
  • Vanish Logo
  • Caprisun Logo
  • Nutella logo
  • Men Perfect Logo
  • Anchor Cheese Logo
  • Watties Logo
  • Daawat basmati Specialist logo
  • KBueno
  • Kerry Gold logo new
  • asmak IFFHCo logo Final Logo
  • Farley's
  • raf logo copy
  • Suntop logo
  • FerreroRocherLogo
  • Harpic Logo
  • Libbys
  • Bertolli - LOGO High Res
  • Livon Logo
  • Bonawell Logo
  • kotext (sep onwards)
  • Pif Paf Logo
  • Dac-Dishwashing-Logo
  • Theramed Logo
  • Borges Logo
  • Mazola - Final Eng Mazola Logo 27 06
  • Pril-All In One Logo
  • Dettol Logo
  • Pelikan Logo
  • Taft Logo
  • LP Sauce
  • kolson
  • finish logo
  • Deemah Logo
  • Clorox High Res
  • AtkinsLogoGlow
  • Huggies logo
  • Ceres with strapline-01
  • Kleenex orbz English 2013
  • Majdi Logo
  • Kwality Ice Cream 1
  • FOGG
  • Dabur Glucose D logo
  • Dabur chyawanprash Logo
  • AlIslami
  • Sunquick-Logo-2014-RGB

    Al Seer Gallery

    Al Seer Dubai Office
    Al Seer Dubai Warhouse Operations
    Al Seer Warehouse Dubai 2
    Al Seer Warehouse Dubai

    Management Team

    • Head Of Business

      Head Of Business

      Fouad Touckly - Chief Executive Officer

      Fouad is the CEO of Al Seer Group for both its UAE & Oman Operations. His association with the Group dates back to 1983 when he joined Spinneys Dubai LLC as a Business Development Executive.

      Fouad is a graduate in Economics and Political Science from Canada.

    • Management Team

      Chief Executive Officer: Fouad Touckly
      GM Corporate Services: R. Krishnamoorthy
      GM Arabian Oasis Food Company: Sherin El Sebaie
      GM Al Seer: Mamoun Gasim
      GM Fine Fair: Joseph Abraham
      GM Oman Operations: John Varghese
      GM Abu Dhabi Operations: Aalok Suryavanshi


    website link iconBusiness Website  video iconCorporate Video

    Contact Al Seer

    Al Seer Corporate Office

    Behind Al Tayer Motors
    Sheikh Zayed Road
    United Arab Emirates


    Telephone: +971 4 3725300

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


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